The Story That Changed Laws in 150 Countries

About this episode

Adam Leipzig was a senior executive at Walt Disney Studios when Disney was still scrappy. He helped build it into a cultural powerhouse. He went on to become President of National Geographic Films. Across four decades, he has produced over 40 acclaimed films (the likes of Dead Poets Society, March of the Penguins, A Plastic Ocean) that have collectively earned over $2 billion worldwide and picked up Oscars, BAFTAs, Emmys, and Golden Globes along the way. But the reason he's here is one film. A Plastic Ocean has been directly credited with changing environmental laws in over 150 countries. Plastic bag bans. Straw regulations. Manufacturer end-of-life requirements. If you live somewhere those laws exist, there's a real chance this film is part of the reason why. Not a policy paper. Not a lobbying campaign. A story. That's what Adam does. He figures out how to make people care... and then move. In this conversation, Adam and Frank dig into what clinicians and healthcare entrepreneurs can steal from decades at the highest levels of film, theater, and media. If you've ever struggled to articulate what you do, why it matters, or how to get people to actually listen: this one is for you. In this conversation, Adam and Frank cover: How Adam went from Walt Disney Studios to National Geographic to producing films that changed global law and the throughline that connects all of it The four-part narrative structure every clinician needs to master: hook, challenge, solution, call to action and why most people skip the part that actually makes people move Why culture is discovered, not given and what that means for anyone trying to build something new inside a broken healthcare system The 10 laws of culturenomics and how to use them to build something patients actually stay loyal to Why your story is your greatest clinical asset and the one daily practice Adam recommends to sharpen it His new book, Fearless Persistence, drops April 21, 2026. Pre-order it now. This one is worth a second listen. Tap any of the links below for more. CONNECT WITH FRANK Follow Frank on IG: @frank_benedetto Follow The HoneyBadger Project on IG: @thehoneybadgerproject Sign up for The Healthcare Rebellion Newsletter: https://go.wearehoneybadgers.com/newsletter Book a call to explore what reimagining your skillset or practice could look like: https://calendly.com/mission-driven/5 CONNECT WITH ADAM Website: https://adamleipzig.com/ Instagram: @adamleipzig LinkedIn: in/adamleipzig YouTube: @AdamLeipzig TikTok: @adam_leipzig Pre-order Fearless Persistence: https://www.amazon.fr/-/en/Adam-Leipzig-ebook/dp/B0GQC78H7Q?ref_=ast_author_mpb Download a free chapter here: https://adamleipzig.com/free-chapter