Shizu Okusa: Exiting Her First CPG Brand and Raising $35M for the Next

Shizu Okusa is the founder and CEO of Apothékary, a liquid herbal supplement brand that bridges Eastern medicine with modern Western science. Before then, she launched, scaled, and exited JRINK, a juice brand.Expect to hear about: – Losing a Co-Founder: Why her best friend's exit from JRINK was emotionally difficult and changed how she approaches partnerships. – The Form Factor Bet: Why she built Apothékary on liquid tinctures when pills, powders, and gummies rule the supplement space. – $1M a Month on TikTok: How TikTok Shop became one of Apothékary's top channels. – AI's 12-18 Month Window: Why she gives AI tools that long to live up to the hype before widespread frustration sets in. – The Long Game: How she closed $19M in 12 months while most investors chased AI.Find Shizu on:LinkedIn – https://www.linkedin.com/in/shizu-okusa-87a25415/