Podcast Episode
Katie Sturino: From Starting in a Garage to Running an 8-Figure Body Care Brand
About this episode
Katie Sturino is the founder and CEO of Megababe, the body-care brand behind Thigh Rescue, its signature anti-chafe stick, plus deodorants, sweat powders, cooling products, and more.Expect to hear about:
– Launching while Divorcing: Why she decided to launch Megababe during a difficult personal time.
– The Today Show Sellout: How a man-on-the-street TV segment sold out 20,000 units in a few weeks.
– Five Years, Zero Ads: How Megababe grew through PR, organic social, and retail before spending a dollar on paid.
– Buses and Low-Fi TV: Why she leaned into NYC buses and deliberately low-fi network TV spots.
– Ready to Sell: How a strategic partner could scale Megababe and take the brand to the next level.Find Katie on:LinkedIn – https://www.linkedin.com/in/katie-sturino-10b62023/