Daniel Brady: The Neuroscientist Building AI Segmentation for DTC Brands

Daniel Brady (DB) is the co-founder and co-CEO of Orita, an AI segmentation platform that helps DTC brands target their maximally addressable audience across email, SMS, and direct mail.  Expect to hear about:  – From Neuro to AI: Why DB left a career in neurobiology after graduating Harvard after realizing he enjoyed the faster pace of startup work.  – Consulting to Product: How DB ran Orita as an ecom consulting shop for years to find the AI-related services worth productizing.  – No Shortcut at Scale: Why brands with multi-million-profile CRM lists can't replace real human CRM expertise with plug-and-play LLMs.  – Evaluating AI Vendors: DB suggests don't focus on AI to start. Focus on the most painful problem you have to solve anyway, then ask if AI can help.  – Where AI Hits Hardest Next: Why DB sees inventory, demand planning, and fraud prevention as Ecom's biggest near-term AI opportunities.  Find DB on:  LinkedIn – https://www.linkedin.com/in/dmbrady01/