Will Nitze: Building IQBAR to $125M+ in Sales With a 15-Person Team

Will Nitze is the founder and CEO of IQBAR, a functional health CPG brand built around protein bars, electrolyte mixes, mushroom coffee, and more. Expect to hear about: – Harvard Connections: Why Will scraped Harvard's red book to send thousands of alumni his first fundraising emails. – Value Over Premium: Why Will optimizes for units sold over revenue, and how value pricing unlocked Walmart, Costco, and Sam's Club. – The Hub and Spoke Model: How a flat 15-person team and agency partnerships scale revenue without scaling the team. – Marriage and Business: What it takes to run IQBAR alongside his wife Jessica, who serves as CMO. – Built to Sell: Why hitting profitability mattered more than any milestone, and how exiting brands now must have $100M+ in sales. Find Will on: LinkedIn – https://www.linkedin.com/in/will-nitze/