Muriel Touati: Her LinkedIn Content Strategy Explained - EP48

Muriel Touati runs a full digital marketing agency and built a LinkedIn training system with over 120 documented success stories, and on this episode of The Wealth Clock with Steven Weinstock she breaks down her actual content strategy, the mistake most founders make with their own marketing, and how she turns LinkedIn and email into a real client acquisition engine. Muriel is the founder of Muriel Touati Digital Marketing, formerly Exit 3D Studio, a full service agency covering website creation, branding, positioning and social media. Originally from Nice, France, she now runs her business from New York City and holds a master's degree in marketing strategy. Steven and Muriel get into her content strategy formula of leading with storytelling before the offer, why some founders spend months perfecting a LinkedIn profile instead of getting clients, how pillar content lets one podcast episode or blog post turn into dozens of smaller pieces, and how building her business across French and American markets changed the way she thinks about trust and positioning. Muriel also shares details on her new book, The Valuation Gap, What Buyers See That Sellers Miss, available now on Amazon in Kindle and paperback. Subscribe to The Wealth Clock for more conversations with founders, operators and closers who share what really works. LinkedIn content strategy for founders 1. LinkedIn lead generation2. digital marketing agency for founders3. content strategy for service businesses4. pillar content repurposing5. LinkedIn client acquisition system - how to get clients on LinkedIn as a consultant- LinkedIn content strategy that doesn't feel salesy- how to repurpose one piece of content into many- digital marketing mistakes founders make- storytelling content strategy for LinkedIn 1. Muriel Touati: "It's a content strategy, how you lead with storytelling and then get back to your offer."2. Steven Weinstock: "A lot of their content is not necessarily about them flexing their business."3. Muriel Touati on the real reason founders fail on LinkedIn: "They just do their profile for so long and they don't go get the client."4. Why your podcast episode is actually 50 pieces of content, not one.5. Muriel Touati: "I don't do ecommerce because it's a different thing."6. The one question Muriel asks before taking on a new marketing client: would they take a call before closing a sale?