You Don't Need a Closer (Ethical Sales for BCBAs)

If you think a successful business requires someone who can get people to say yes on a call, you're thinking about sales backwards. In this episode, Sarah pushes back on the advice flooding the online business space and explains why sales actually starts the second someone finds your content. She also shares why her consultation calls have zero pressure in them. In this episode, you’ll learn about:Why every interaction someone has with you is a trust building opportunity, not a sales pitchWhy being clear about who your offer is NOT for brings you better clientsThe real test of whether your marketing is ethical: what you do when someone tells you noWhy leading with your credentials falls flat, and what people actually want to hear insteadWhat Sarah actually does on a discovery call rather than being “salesy”Why someone can meet you and not buy until two years later If marketing has ever felt like something you'd have to become a different person to do, this episode is proof that clarity does the work that pressure never could. Ready to stop guessing and start building a business people can actually find? Beyond Billable Hours, our on-demand course and community, is now available here. Love FREE high quality CEUs? Join our free community by clicking here.Want a step-by-step framework to make attracting your first client feel easy? Download it here!Thinking of joining our 32 CEU coaching program? Grab your exclusive podcast discount here.Follow me on Instagram: @sarahburby and @mindbodybehaviorFollow me on TikTok: @mindbodybxanalyst Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.