Back to Let's Chat! with Sarah Burby

Podcast Episode

BCBA Health and Fitness Coaching: How Dr. Nicholas Green Built His Business

Let's Chat! with Sarah Burby··3 October 2026·43 min

About this episode

Long before "BCBA in health and fitness" was a category, Dr. Nicholas Green was already building one. In this episode, Sarah sits down with Nick, founder of Behavior Fit, to talk about how he turned a grad school research niche into a full career helping people change health behaviors, and why waiting for the "ideal job" never actually works. In this episode, Sarah chats with Nick about: How a random public health blog post about sedentary behavior turned into an entire graduate research focus, and eventually a career Why you don't need a clear plan going in, you need to sample different jobs and tasks until you find what actually clicks The worst case, best case exercise Sarah uses to help clinicians weigh the risk of leaving a traditional role Nick's "plus, minus, equal" framework for choosing mentors at every stage of your career Why picking one platform and doing it well beats spreading yourself across every social channel Why a website only works once you're crystal clear on who you're actually trying to reach How pricing rejection is data, not a verdict, and why lowering your rate the first time someone says no is the wrong move If you have ever felt boxed into one path just because that's what your graduate program emphasized, this conversation is proof there is more than one way to build a career and a business around your BCBA. ALL THE LINKS! Want to build your first private-pay client outside the clinic without quitting your W-2, needing a huge following, or becoming a pushy marketer.⁠ ⁠Join Beyond Billable hours HERE. ⁠⁠Want a step-by-step framework to make attracting your first client feel easy?⁠ ⁠Download it here!⁠⁠Thinking of joining our 40 CEU coaching program?⁠ ⁠Grab your exclusive podcast discount here⁠⁠Love high quality FREE CEUs? Join our ⁠CEU community here. ⁠Follow Nick: behaviorfit.com and @behaviorfit