How Don Jazzy Built Nigeria’s Biggest Music Label

Today on Crea8torium, we sit with Don Jazzy — producer, label executive, and the architect behind some of the most defining artistes in African music. From Mo'Hits to Mavin, he hasn't just given us hits — he's built careers, cultures, and a blueprint that an entire industry has studied. In this conversation, we get into his production process, how he finds and shapes talent, the weight of hard decisions, and what legacy really means when you've already changed the game. This one is for every creator who wants to build something great — that lasts. CHAPTERS 00:00 Introduction  00:09 Jazzy’s Role  04:11 The Producer  05:26 MoHits vs. Mavin 07:10 Evolution of Jazzy 08:31 Production Process 13:33 Finding Talent 15:41 What He Looks For 20:03 Ayra Starr 25:28 Gen Z 27:53 Johnny Drille  31:57 Prioritizing Artists 34:35 Talent Capacity  36:00 Trolls & Social Media 39:48 Balanced Leadership  42:01 Hard Decisions 45:20 New Projects 47:58 Legacy CONNECT WITH DON JAZZY Instagram: https://tinyurl.com/3vkdbtav TikTok: https://tinyurl.com/2dt3nppu CREA8TORIUM CIRCLE: If this content sparked something in you, Crea8torium Circle is where you build on it. It's our private membership for creators ready to apply what they’re learning, get sharper guidance, and build alongside people operating with real commitment. Join us here: https://crea8torium.com/circle/ CATCH OUR EPISODES ON: YouTube: https://tinyurl.com/crea8toriumyoutube Spotify: https://tinyurl.com/crea8toriumsptfy Apple Podcasts: https://tinyurl.com/crea8toriumapple SUBMIT YOUR QUESTIONS https://crea8torium.com/ask/ JOIN OUR COMMUNITY Instagram: https://tinyurl.com/crea8toriumig TikTok: https://tinyurl.com/crea8toriumtk Substack: https://tinyurl.com/crea8sstack Hosted on Acast. See acast.com/privacy for more information.