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Podcast Episode

You Don’t Need More Confidence, You Need More Courage

E-Forge With Cory Long··7 August 2026·30 min

About this episode

You do not need more confidence to start your business. You need the courage to move before you feel ready.In this episode of The E Forge Podcast, Cory Long shares how his daughter Alexa launched That One Ring Shop at Canton Trade Days, sold handmade sterling silver jewelry, and taught live silversmithing workshops in front of complete strangers. Her booth was not perfect, the event was unpredictable, and nobody knew her brand, but she showed up anyway.This episode is for entrepreneurs, creators, coaches, and small-business owners who are tired of overthinking, endlessly preparing, and waiting for the perfect time to begin. You will discover why action beats certainty, how courage creates genuine business confidence, and why stepping into the marketplace can teach you more than another course, podcast, or business book. What You’ll Learn:→ Why most aspiring entrepreneurs fail before they begin, and how taking imperfect action breaks the cycle.→ How courage produces confidence through real sales calls, launches, customer conversations, rejections, and unexpected challenges.→ What live customer feedback can teach you about pricing, positioning, sales conversations, workshops, and your ideal audience.→ Why the event itself is only the beginning, and how follow-up, collaborations, wholesale relationships, and consistent action create long-term business growth. Want to learn more about Cory Long? Check out the links below.Ai Authority Engine https://invisibletoinvinciblechallenge.com/aiengineYouTube https://www.youtube.com/@therealcorylongApple https://podcasts.apple.com/us/podcast/e-forge-with-cory-long/id1823417933Spotify https://open.spotify.com/show/4aZD9YaIr5OttNLce5iGOm?si=7149ceb9ed9c4819Instagram https://www.instagram.com/therealcorylong/Facebook https://www.facebook.com/therealcorylongEforge/ Disclaimer -  This video is for educational and informational purposes only. It does not constitute financial, tax, or legal advice. Always consult with a licensed tax professional or financial advisor to discuss your specific situation.