Setting digital goals is easy. Setting the right ones is the hard part.In this episode of Digital Dividends, Mark and Jodie break down how to set better digital marketing goals and why so many…
Should you hire an in-house marketer, work with an agency, or try to build a hybrid model?In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to…
In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local…
How far can word of mouth take a business before it needs something more structured behind it?In this episode of Digital Dividends, Mark Jones speaks with Fred Banks, principal of Banks Lawyers, about…
In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover…
In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website…
In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit,…
In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.They unpack digital…