Podcast Episode

How To Know If You're Ready To Hire Offshore

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection·Steve Hutt | Shopify and eCommerce Expert·19 August 2026·53 min

About this episode

Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they're saving.In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down:Why chasing the cheapest labor costs brands more, and what cost efficiency looks like insteadThe 6-month Hypercare framework Penbrothers uses to onboard both new hires and clients successfullyHow one e-commerce client scaled to 80+ Philippines hires and sold at a higher EBITDA multipleWhether you're filling your first process-driven role or scaling a full offshore team, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-481/ Connect with us:🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/