Stronger Together: Rethinking Partnerships in the Landscape Industry with Karen Larson

What if the company you think of as a competitor could actually help you build a stronger business?In this episode of SYNKD On Air, Angelique Robb talks with Karen Larson, founder of Soake Pools, about why strategic partnerships have been fundamental to the company’s growth—and why landscape business owners may want to rethink the traditional boundaries between vendors, subcontractors and even competitors.From landscape designers and contractors to pool builders and crane operators, Soake Pools has built a nationwide network around collaboration, trust and clearly defined expertise. Karen shares how those relationships can make projects more efficient, expand what a company can offer and ultimately create a better experience for the client.The conversation also explores a bigger opportunity for the landscape industry: Instead of trying to do everything in-house, what could your business accomplish by finding great partners and playing to each other’s strengths?For business owners navigating labor challenges, profitability pressures and changing client expectations, partnership may be more than a way to complete a project—it could be a smarter way to grow.https://www.soakepools.com/