Free Facebook Posts, 75 Reps, Sold in 7 Years

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.net/calendarTodd Price had no marketing budget and no idea how to build one. He was not running SEO, did not know how to post to YouTube, and never bought a lead for years.Facebook was the only thing he understood, so he posted every single day, and then he pushed every salesperson in the company to do the same. At the peak that was 75 reps posting several times a day, all of it free.Seven years after he started, he sold Perimeter Roofing to a private equity backed platform.Todd came up through the gym industry starting at 16, moved into personal training at 17, and competed in bodybuilding for close to twenty years before retiring from the stage at 38. He started his roofing career while that fitness life was still going, running the two alongside each other rather than trading one for the other.His first roofing employer gave him two leads and some magnets for his Jeep and taught him nothing else. He has since resigned from Perimeter, and he is back in the gym industry today while coaching operators across roofing, pest control, water mitigation, and construction.In this episode you'll learn:• How Todd replaced a marketing budget he did not have with free Facebook posting, and how it scaled to 75 reps posting daily• The 25/75 content rule he still teaches, where only a quarter of what you post is about your business• Why posting ten times a day does not burn out your audience, and who the only person is who sees every post• The four-word engagement post that outperformed everything else he tried, and why it made his business posts reach more people• How his partner built a steady referral pipeline off real estate agents after knocking exactly one door in his life• The reverse math that turns a revenue target into a daily number: two claims approved traces back to three adjuster meetings, ten roof inspections, and about 60 doors• How to read your own ratios to find the exact place you are losing deals, whether it is at the door, on the roof, or in the claim• Why Todd deliberately kept majority share instead of splitting evenly with his partners• What most contractors get wrong when they say they have systems and processes, and why claim steps are not systems• Why some private equity owned companies get run into the ground, and what has to survive the transition• The thing almost every coaching client struggles to do, and why you cannot sell a company until you do itThis one is for the home service owner who thinks they need a budget before they can grow, and for anyone who wants to build something that runs without them.Where to find Todd: Group and one-on-one coaching at https://officialtoddprice.comMentioned in this episode:Mauricio's Calendar