You're Either Recommended or Rejected | Best of the AI + Marketing Show

🚀 Ready to grow your home service business with AI and marketing that actually works? Book a free strategy call → https://www.contractormarketingpros.net/calendarFor twenty years the job was making the homeowner happy and making Google happy. Marcus Sheridan opens this episode by explaining what changed. When an AI gives a homeowner one answer instead of ten blue links, you are either in that answer or you are not. There is no page two.This is a best of episode pulling the strongest moments from six conversations. Marcus Sheridan, who built River Pools on radical pricing transparency. Steven Van Horn, who with his partner Chad grew a heating and cooling company from $3.5 million to $27 million in five years. Chris Lee, who runs on two funnels and nothing else. Lance Bachmann, who has sold seven companies. Austin Rosenbaum, founder of Demand IQ. And Ed Rollins of Rooftastic, who calls his company a marketing and sales organization that happens to do roofing.In this episode you'll learn:Why Google is becoming what Austin calls an outcome engine, and how its agent may already be calling your office to gather a quote for a homeownerYour phone system is now a ranking factor, because if Google's agent cannot get a clean answer from you, your position dropsMarcus breaks down the three reasons contractors refuse to post pricing and dismantles all three, including the line that your competitors do not pay your billsLance disagrees with him directly, and explains why an estimate that is off by thirty percent hands your salesperson an uphill battleChris Lee's math on why every inbound call is worth $4,000 at a 33% close rate, a $20,000 ticket, and 60% gross marginWhen your cost of acquisition is out of line, only three things can be broken, and Chris names all three78% of homeowners go with the first company they have a full conversation with, not the first company that reaches outSteven's team found their booking rate had slipped to 43%, and the story of how they got it into the mid ninetiesEd keeps his cost per appointment under $300 and explains why cost per lead is the wrong number to watchHow Rooftastic built 1,500 reviews at a 4.9 rating, and why Ed personally calls anyone who leaves a bad oneWhy Steven recruits from restaurants instead of competing for licensed techs, and what happens if you don't invest in people who then stayChris on why your social media is the net rather than the hook when you are recruitingLance on what private equity looks for in diligence, and why they are hunting for reasons to say no This one is for the home service owner who wants to hear six people who have actually built something argue about the things that matter instead of agreeing with each other.Mentioned in this episode:CTAMauricio's Calendar