Chase Lautenbach: 1320 Video, Street Car Takeover & the Billion-Dollar Empire Nobody Noticed | EP037

What does it actually take to build one of the most influential organizations in grassroots motorsports? Chase Lautenbach got his start with 1320 Video — traveling the country, covering races, and watching the machine Kyle Loftis was building in real time. One phone call later, Street Car Takeover was born in a Sonic parking lot. Now it's an 18-race season, an $8M+ operation, a car dealership specializing in 1,500-3,000hp builds, and one of the most authentic communities in the automotive aftermarket. In this episode, Chase breaks down: → How 1320 Video quietly pushed BILLIONS through the automotive industry (and why nobody realized it until now) → Why Street Car Takeover has a spot for the broke 17-year-old with an F-body AND the guy running 3-second passes → The business model behind a race series where the promoters race their own cars → How Chase sells 2,000hp modified cars without Autotrader, Bring a Trailer, or CarGurus — and why dealerships are calling him to move cars they can't → The used supercar market forecast: which platforms are rising in the next 12 months (R8, Huracán, GTR, Porsche) → The "Dreamer, Numbers Guy, Processes Guy" partnership structure that makes it all work → Why going to events — not going viral — is how you actually build reach → "Those who can't, teach" — Chase's take on real education vs. business coaches → What Street Car Takeover is bringing to Charlotte for HPX week — and why this might be the most car-guy week of the year This is a business conversation. Real numbers. Real frameworks. Real talk from someone who built something most people in this industry are still trying to figure out. Street Car Takeover: @streetcartakeover Chase Lautenbach: @chaselautenbach 1320 Video: @1320video High Performance Expo (HPX) Charlotte — June 2nd Street Car Takeover Charlotte — same week ⚙️ Automotive Advantage is where the automotive industry comes to think bigger, build smarter, and grow faster. Subscribe and leave a review if this episode gave you something to work with. ——— CHAPTERS ——— 0:00 Cold Open — How Street Car Takeover Was Born 1:02 Welcome / Intro 1:25 Chase's Background & the 1320 Video Origin Story 3:23 What Kyle Loftis Built — Billions With a B 6:47 Why 1320 Always Put People First 7:58 Organic Reach & The Secret to Social Media 10:07 "Have Just Enough Fun to Not Get Sued" 11:06 Find Fun Friends — Advice for Struggling Creators 13:22 What Is Street Car Takeover, Really? 15:48 The Numbers: 18 Events, $8M+, 20,000 People 18:04 Why They Still Go to Small Events 19:37 The Promoters Who Race Their Own Cars 21:19 How Chase Called Out All of Charlotte (Organic Reach 101) 22:51 Advice for Small Promoters Just Starting Out 24:40 Race Ready Auto Sports — Selling the 1% of the 1% 26:57 How to Actually Sell a 2,000hp Modified Car 28:02 Margins on Modified vs. Stock Cars 29:38 Used Supercar Market Forecast — What's Rising in 2026 31:44 "How Did Everyone Get So Rich?" 33:00 The Black Z06 Nobody Will Buy (And Why) 36:31 How to Attract and Keep Great Talent 37:42 What Chase Actually Looks for in a Hire 38:29 The Dreamer, the Numbers Guy, and the Processes Guy 39:43 No Ego at the Top — Why SCT Has Never Been One Person 41:19 Nobody's Too Good to Fold Merch 43:12 HPX + Street Car Takeover Charlotte Same Week 45:22 Trade Shows, Handshake Deals & Real Relationships 45:43 What Chase Is Teaching at HPX 48:30 How to Handle Failure (And Why It Ain't That Deep) 51:27 The Cars Coming to HPX — 3,000hp GTR + 50 Shades Fox Body 52:51 Why SCT Draws Everyone — 20-Year-Olds, Women, Every Background 55:32 How to Build a Culture Where Nobody Feels Left Out 56:40 Where Chase Finds Inspiration 58:17 "Race Car Go Fast. It Ain't That Deep." 58:56 HPX Week Preview — What to Expect in Charlotte 1:01:15 How to Find Chase & Street Car Takeover