What Are Conversational Attributes Actually For?

Which conversational attributes are geared towards conversations about your brand/proiduct after matching, and which are used to assist with matching to outside queries? I think this understanding is VERY important, as any direction we take is a massive time investment. There are still so many unknowns, but convos like this are how to build some understanding together. if you want to dig into convos like this every week, join the EU Google ads collective mastermind! https://www.skool.com/the-eu-google-ads-mastermind-6687/about