Buy or build? The decision you can't afford to get wrong

Innovation doesn't fail because the technology isn't ready. It fails when the organization isn't. In this episode of In Other Words, host Jason Hemingway sits down with Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, to examine the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. From build vs buy to ecosystem fragmentation to AI adoption, Elaine draws on twenty years inside some of the world's most recognized consumer brands to share what most leadership teams only learn the hard way.