Mind the Model: Episode 011: Pip Bingemann

Hosts: Nathan Guerra & Emmalee Crellin Guest: Pip Bingemann, Co-Founder and CEO of Springboards.ai Hosts Nate and Em welcome Pip Bingemann, CEO of Springboards, a company he co-founded with his wife, Amy Tucker, after a 2022 layoff. Initially built to address agency "pitching problems," Springboards evolved with the addition of co-founder Kieran Brown. The company uses AI as an inspiration tool, baking in variation to "inspire the most interesting idea" rather than giving the "most likely answer." The Meat & Potatoes: Springboards: AI as an Inspiration Engine: The core mission is to inject variation into AI, shifting its role from an "answer generator" to a tool that inspires original ideas, countering the homogeneity of models like ChatGPT. The Future of Agency Billing: Pip advocates moving away from head-hour billing to value- or outcome-based models. The current system misaligns incentives in an AI-accelerated world, with pressure for change possibly coming from traditional sectors like law and finance. Creativity as Pattern-Breaking: Pip defines creativity as "breaking patterns." He questions the capacity of pattern-following AI models to genuinely achieve radical, unpredictable creative input, necessitating architectural changes. Quote of the Week "The idea of billing for time in a world of AI doesn't make any sense.” - Pip Bingemann Mentioned Links & Resources: Anthropic’s Super Bowl ads that takes aim at OpenAI - https://www.thedrum.com/news/claude-s-first-super-bowl-campaign-asks-if-ads-belong-in-ai Springboard’s recent ad that mimics/mocks OpenAI - https://www.bandt.com.au/stop-outsourcing-creativity-to-machines-springboards-highlights-the-peril-of-ai-produced-ads-with-parody-spot/ Check out the work of Springboards here - https://springboards.ai/ and their monthly newsletter Sparks - https://www.linkedin.com/newsletters/7393517069868228608/ Mind the Model: Got questions? Email the show at mindthemodelpod@gmail.com Reach out to Pip via his LinkedIn if you’re interested in beta testing their latest version: https://www.linkedin.com/in/pipbingemann/