SEO 101: Cracking the Code of Search Engines

🎙️ Episode: SEO 101: Cracking the Code of Search Engines Host: Jarika Moon By: Lunar Innovations Ever wonder how websites actually show up on Google? Or why some brands always seem to appear first while others get buried? In this beginner-friendly episode of The Digital Collective, host Jarika Moon breaks down the basics of SEO (Search Engine Optimization) in a way that's clear, fun, and easy to follow. We'll explore: ✨ What SEO really is (beyond just stuffing keywords) ✨ The wild history of search engines — from the 1990s "internet Wild West" to today's AI-driven algorithms ✨ Why SEO matters for businesses, creators, and activists alike ✨ The three core pieces of SEO: On-page, Off-page, and Technical ✨ Beginner-friendly tools to start your SEO journey ✨ Why SEO is powerful, but also tricky—and how to approach it without overwhelm Whether you're running a small business, building a nonprofit, or just curious about how the digital world works, this episode will give you the foundation you need to start showing up online. 💡 Jarika shares her own learning journey through bootcamps and webinars, reminding us that SEO isn't about hacking Google—it's about building trust, visibility, and community. 📌 Plus: Updates on The Digital Collective community — we're moving from Discord to Zoom in Winter 2025, and preparing for the official podcast website launch in 2026, featuring resources, marketing tips, and links to important causes like Living on a Prayer and The Trevor Project. Listener Note: ASMR Rainfall included - natural, unexpected, & delightful! Examples: Tools for SEO (Beginner-Friendly) Google Search Console – see what people search to find you. Google Analytics – understand traffic sources. Ubersuggest or AnswerThePublic – find keyword ideas. Yoast SEO (WordPress) or Rank Math – plugins that guide you on basics. Semrush / Ahrefs – advanced but worth exploring as you grow. Example: SEO Keyword Research Prompt for ChatGPT "I'm working on SEO for my website about [insert your topic/business/niche]. Please suggest a list of keyword ideas people might search for that are relevant to this niche. Include a mix of short-tail and long-tail keywords, and group them by search intent (informational, navigational, transactional). Also, suggest some related content topics or blog post ideas based on these keywords." https://linktr.ee/lunarinnovationsdmarketing