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Podcast Episode

Hans Schatz | Relationships First, Business Second: The Cut+Dry Story | ChatGTM S2 E48

ChatGTM··16 October 2026·44 min

About this episode

Relationships first. Business second.What if the biggest competitive advantage in foodservice distribution isn't technology, but the relationships behind it?Hans Schatz, Executive Vice President of Cut+Dry, joins Michael Beck and Chad Horn on The ChatGTM Podcast to explore how one company is transforming foodservice distribution while investing in the people who make the industry work.From unified digital commerce and Yes Chef AI to helping independent distributors compete, Hans explains how Cut+Dry is reducing friction, improving operations, and connecting manufacturers, distributors, and restaurant operators.We also explore RESERVE, Cut+Dry's gathering in Napa Valley, and why building a meaningful community is every bit as important as building great technology.Because the future of foodservice isn't just about better software. It's about what we can accomplish together.IN THIS EPISODE • Why relationships come before business • Helping independent distributors compete • Yes Chef AI and distributor intelligence • Simplifying manufacturer programs and billbacks • Reducing friction across foodservice distribution • The vision behind RESERVE Napa • Why showing up mattersMEET OUR GUEST Hans Schatz | Executive Vice President, Cut+Dry LinkedIn: https://www.linkedin.com/in/hans-schatz/ Cut+Dry: https://cutanddry.com/CHAPTERS 00:00 Opening banter and introduction 01:45 Why relationships still drive foodservice 04:01 Introducing Cut+Dry 04:35 What Cut+Dry does and the problem it solves 11:52 Helping independent distributors compete 12:59 Yes Chef AI and distributor intelligence 19:27 Simplifying manufacturer programs and billbacks 20:23 AI, automation, and operational efficiency 27:54 Building technology with distributor partners 28:17 Going beyond software to support the community 29:10 Why Cut+Dry invests in relationships 30:18 Relationships first, business second 32:10 Why showing up matters 39:16 Creating meaningful community experiences 40:15 The ChatGTM Rapid Fire 42:07 Final thoughts and closingWATCH. LISTEN. FOLLOW. ChatGTM Podcast: https://chatgtmpodcast.com Subscribe to Substack: https://inckey.substack.com LinkedIn: https://www.linkedin.com/showcase/chatgtm-podcast/ABOUT CHATGTM Hosted by Michael Beck and Chad Horn, The ChatGTM Podcast brings candid conversations with the leaders shaping restaurants, hospitality, technology, and business.Produced by Inc Tank GTM: https://inctankgtm.comJOIN THE CONVERSATION What matters more when choosing a technology partner: the capabilities of the platform or the relationships behind it?Tell us in the comments, subscribe, and share this episode.The ChatGTM Podcast | The Industry, Unscripted. Know What's Next.#CutAndDry #HansSchatz #FoodserviceDistribution #RestaurantTechnology #ChatGTM