EMC #24: AI Is Making Everyone Busier. Here's Why That's a Problem...

AI was supposed to give you your time back. so why is everyone busier than ever? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist).Jimmy opens with something a lot of people aren't saying out loud: AI hasn't freed up anyone's time. it's just made everyone do more. Charles adds a cautionary note on quality, from guest pitch emails that are word for word identical to blog content uploaded without any formatting check. The lesson: AI gets you 80% there fast. the last 20% is where most brands are cutting corners. They also dig into why large SKU store owners shouldn't envy dropshippers, how one supplement brand doubled revenue by lifting conversion rate from 3% to 6.5% without touching the ad budget, and why organic social might be the most underused growth channel for ecommerce right now. About the Hosts:Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources:Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us:Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/GZPNN4osVNc #ecommerce #shopify #conversionrate #shopifyseo #organicsocial #ecommercemarketing