EMC #23: If You Turned Off Your Ads Tomorrow, Would You Still Have a Business?

If you turned off your ads tomorrow, would you still have a business? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy returns from an ecommerce retreat where a co-founder shared how low-volume collection pages and blog content built their organic traffic from scratch. Charles breaks down how that strategy still works today, including the four-product minimum rule, when to merge collections versus split them, and why internal links should flow from blog to collection to product. They also cover why blog design is now the real differentiator, a new agentic browsing score inside Google Page Speed Insights worth checking on your own store, and the latest ChatGPT ads data after Jimmy lowers bids to $1. Tools & Resources Mentioned: - Google Page Speed Insights: https://pagespeed.web.dev - Now includes an agentic browsing score for your store- SE Rankings: https://seranking.com - Charles's current SEO and AI search tracking tool- Reddit: https://www.reddit.com - One of the most cited platforms in AI search results right now About the Hosts: Charles Travers specializes in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Find this episode and all previous episodes on our new Riverside website: https://ecommercemarketingchats.riverside.com #ecommerce #shopify #shopifyseo #collectionpages #chatgptads #ecommercemarketing #agenticsearch #blogstrategy