EMC #28: If You Don't Know Your Numbers, You're Probably Losing Money. Here's What to Fix First

If you can't tell your Google Ads manager what return on ad spend you need to be profitable, you're probably already losing money. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a pattern he's seeing on new client calls. ecommerce store owners who can't define their margin targets or profitability thresholds, even when their ad account looks healthy on the surface. It's become a red flag he screens for before taking on new clients. Charles then shares the Claude Code workflows he's built to automate weekly site audits, monitor redirects across large stores, manage blog content schedules via Google Sheets and Slack, and pull everything into a single SEO command centre. They also cover Black Friday preparation as a preview of dedicated episodes coming soon, including Charles's three-stage Black Friday SEO collection page strategy, Jimmy's coupon code vs automatic discount insight, push notification list building, and a couple of apps worth adding to your Black Friday stack. About the Hosts: Charles Travers specialises in Ecommerce SEO & AI Search for DTC brands, while Jimmy Dalgleish is a Google Ads expert with 12+ years scaling ecommerce businesses. Free Resources: Subscribe to Charles's newsletter "In The Search Trenches" for monthly SEO and AI Search insights: https://www.charlestravers.com/in-the-search-trenches-newsletter Connect With Us: Join our Facebook community: Shopify Marketing Secrets - https://www.facebook.com/groups/ecommarketingcommunity/ Watch the full episode on YouTube: https://youtu.be/8qr7cih157o?si=gHNyOhBX2oIHVa2w #ecommerce #shopify #blackfriday #shopifyseo #googleads #ecommercemarketing #claudecode