Ep. 370 YOUR UNFORGETTABLE CAREER WITH BETTY GARRETT

What has become most important to meeting planners in the 2020s? What do speakers need to be successful? How can a speaker's bureau help? After 31 years as the founder and CEO of Garrett Speakers International (GSI), Executive Coach Betty Garrett joins Mark and Darren for a frank discussion about working with a bureau, what works in today's speaking business…and what doesn't. Applying her insights will put you on the path to being unforgettable. SNIPPETS: • Be trustworthy • Invest time in building a relationship with a bureau • Big egos are a red flag • Bureaus don't sell speakers; they sell solutions and reduced risk • Speakers need FIVE ELEMENTS to be perceived as a thought leader • Identify a bureau's strengths and weaknesses before working with them • 85% of planners look for THE FOUR R's • Speakers need measurement tools to prove impact & justify their existence • Have bureau-ready materials • Bureaus have clients you may not be able to reach • Do not go bureau-exclusive • Choose a bureau that shares your philosophy and values Work with Betty Garrett https://www.bettygarrett.com/ Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/ Check Out Stage Time University: https://www.stagetimeuniversity.com