Ep. 367 UNFORGETTABLE WRITING WITH VINCE ANTONUCCI

It's been said that great speeches aren't written; they're re-written. Today Darren and Mark learn the ins and outs of great writing from author/speaker/minister Vince Antonucci. His techniques are simple and practical, and when applied well, they will help you to become UNFORGETTABLE. SNIPPETS: • Be clear; clarity counts • Simplicity and clarity are genius • Avoid speaking in abstractions • Never assume that your audience knows anything • Avoid the curse of knowledge • Be concrete instead of abstract • Write the way you speak • GHOST writing is really COLLABORATIVE writing • The first chapter, sentence, and line are most important • Edit at the word level • Simplify, simplify, simplify • Rehearse out loud • Apply the 10 Phases of Speech Writing