Ep. 363 CONNECT QUICKLY WITH HIGH-STAKES AUDIENCES

Darren often says: "We must connect before we can educate, inspire or persuade." Today, Darren and Mark talk with veteran late-night comedy writer and Human Humor Detector Chris McGuire about the importance of connecting quickly. Chris lays out a proven strategy that will help any presenter to connect early and effectively…especially when speaking to high-stakes audiences. SNIPPETS: • You must connect early • Audiences immediately want to know what's in it for them • Become a pain point detective • Show that you see them and you get them • Use the language of the room • Open a case file • Verify you research • Use 'bits' and 'run a comedic play' to do the heavy lifting • Use location humor • Use custom humor • Without connection, content is irrelevant