Maria Elena Cruz Lopez on the Work Behind a Winning Value Proposition

A clear value proposition makes all downstream marketing and content initiatives easier. Maria Elena Cruz Lopez is the Director of Digital Marketing at Harvard Business School, where she helps shape the digital experience for HBS audiences—students, alumni, and the broader business community—and works with marketers across the school to sharpen how they engage and measure digital efforts. She brings over a decade of experience building and scaling data-driven digital strategies, with earlier stops at MIT, Elsevier, and in book publishing.  In this episode, Maria joins Kristen to discuss the work behind crafting a winning value proposition.