Jonathan Ernst on Staying Credible in the Age of AI Search

Right now, the person writing about your industry at 2 a.m. on Reddit may be more visible in AI search results than your brand. Jonathan Ernst, Deputy Director of Strategic and Digital Communications at Bayer, is a storyteller at heart and an architect of brand authority by experience. Over 14 years, he's navigated the evolution of digital connection from the rise of social media to the current frontier of AI—building the bridge between traditional narrative and emerging technology. In this episode, Jonathan joins Kristen to unpack how to stay visible and credible when AI decides what your audience sees and why your website has become your most important communications tool.