The Five I’s of Storytelling with VRHF’s Hillary Webb

People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.00:41 Guest Introduction: Hillary Webb03:45 Fundraisers: Facilitators of Funds, Stewards of Stories06:53 Impactful Example: Sharon’s Story09:40 The Five I's of Storytelling13:50 Correcting Perceptions of How Healthcare is Funded16:07 How Hillary Collects Stories18:40 Collaboration in Atlantic Canada’s Nonprofit Sector21:10 Sharing Sensitive or Negative Stories27:56 The Experience For People Whose Stories Are Told30:43 Strengthening Social Media Through Trial and Error34:14 VRHF’s Current Needs and How to Support Find out more about the Valley Regional Hospital FoundationVRHF Website: vrhfoundation.caVRHF Facebook: facebook.com/vrhfoundationVRHF Instagram: instagram.com/vrh_foundation About the Atlantic IMPACT podcastAtlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at collaborativecause.ca/stories.The podcast is hosted by Tanya Wall and Michelle Samson, and is produced by Storied Places Media.