Birch Babe, Kelsey Irvine

What if the thing that grows your business isn’t a better ad or prettier branding, but the story behind what you’re building? In this episode of Found-HER, I sit down with Kelsey Irvine, CEO and co-founder of Birch Babe, to talk about growing a family-run Canadian skincare brand from farmers markets and homemade labels to nearly 800 retail locations. Kelsey shares how her background in advertising, film, and directing shaped the brand, what she’s learned about building a business alongside her mom and sister, and why one of her biggest founder realizations has been discovering just how capable she really is.We also get into the messy middle of scaling: making expensive mistakes, knowing when to let something go, trusting yourself when the experts don’t get it right, and getting out from behind your computer to actually talk to your customers. Kelsey shares how going back to in-person markets revealed that people connected more deeply with Birch Babe’s story than its polished branding, ultimately turning that story into a strategy that helped fuel their growth. If you’re building something big and questioning whether you have what it takes to figure out the next level, this conversation is your reminder that you’re more capable than you think. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re building next.Website: https://birchbabe.com/ Instagram (Birch Babe): https://www.instagram.com/birchbabe Instagram: https://www.instagram.com/kelseylirvine/ LinkedIn: https://www.linkedin.com/in/kelsey-irvine-4b348159/Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D