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Podcast Episode

She Said, She Said: Why Women Need to Stop Apologizing for Wanting Profit with Staci Millard

Found-HER with Kimberley Hiebert··16 October 2026·33 min

About this episode

What happens when two founders who have built, scaled, exited, and started again sit down and talk about what it actually takes to build a profitable business? In the first installment of She Said, She Said, I sit down with Staci Millard for the conversations that usually happen behind closed doors: profit versus impact, why women need more reps talking about the numbers, what it really takes to earn market share, and why getting scrappy can make you a stronger founder. We talk margins, customer acquisition costs, profitability, and the reality that wanting a small piece of a massive market isn’t a strategy, you still have to know exactly how you’re going to earn it.Staci and I also unpack why creating impact and making money don’t have to compete with each other, and why building a sustainable business means finding ways to serve without constantly giving away your time. This is the unpolished side of entrepreneurship that doesn’t always make it onto social media, but it’s where some of the most important founder conversations happen. That’s exactly what She Said, She Said is about. Stay tuned for the next conversation, and if this one made you think differently about profit, impact, or how you’re building your business, send it to another business owner who needs to hear it.Listen to Staci’s Podcast: https://smallbusinessschool.buzzsprout.com/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D