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Podcast Episode

Building Community and Measuring What Matters ft. Lacey Elliot

Ask Ashley··16 October 2026·27 min

About this episode

Lacey Elliot spent a decade as a makeup artist before entering tech at 30, and she carries both worlds into her work. She is GTM Enablement & Strategy Leader at SoundHound AI, where she built out a pre-boarding customer experience team that saves a minimum of five thousand dollars a week on net new deals in North America and rolled out nearly four training courses in her first year. In this conversation with Ashley Russo she talks about a difficult divorce, learning to let herself fail, using Claude to scale her team's work, and why she still believes no robot can replace human touch. Chapters: 00:00 Welcome and introductions 01:12 Growing up as the funny youngest of three 03:15 New York, makeup artistry, and a decade of deconstruction 05:30 Marrying an artist's background with a later start in tech 07:35 Building community and creating enablement tools 10:15 Where Lacey lands on AI and human connection 12:12 We don't let ourselves get bored anymore 13:01 Measuring results, ROI, and personal satisfaction 17:04 Honesty without kindness is cruelty 18:59 What suffering taught her about empathy 20:23 Gratitude in lack and in plenty 23:20 Creating space for vulnerability on a team 24:33 One thing she would tell her child self You can follow Lacey Elliot here: LinkedIn - https://www.linkedin.com/in/laceyelliot/ Learn more about SoundHound AI: Website - https://soundhound.com