Why Nobody Pays for Your Content

I was a title sponsor of a podcasting event. I gave the primetime speech to a room full of content creators, my exact audience, and I walked out with zero clients. I have over 200,000 subscribers on YouTube and 30 years of experience as a licensed accountant, and that room still didn't pay. In this episode, I share my real numbers and tell you why I think free is the reason nobody is paying you.Learn more at contentcreatorsaccountant.comIn this episode:What 46 episodes cost me: 138 hours of my time plus $19,250 in production, close to $47,000 at my billing rateWhy a $10,000 sponsorship and a primetime speech got me zero clientsWhy free works as a price tag, and why you can't charge for expertise you refuse to buy yourselfThe two-cent rule: 250 downloads an episode earns me about $5 a month from adsThe hobby trap under Section 183, where you lose money giving expertise away and still owe the IRS This week's action step: put a price on one thing you know and say it to one person who can actually pay you.Mentioned in this episode: Kevin Kelly's 1,000 true fans article (2008) Adam Schwebel, Podcasting Business School Jay Clouse, Creator Science IRS Section 183 (hobby loss rules) BudSprout's published podcast download numbersReady to build your first paid offer? Book the Content Monetization Audit, a one-on-one call with me, at contentcreatorsaccountant.com/makemoneyThe tax numbers in this episode are general information, not advice for your specific situation.Have a question for me? Send it in, and follow the show so you don't miss next week's episode.