I Built a Brand Activation Overnight...

What can building a brand activation overnight teach you about becoming a better leader?In this episode of Market Like a Mother, Lauren takes us behind the scenes of the third episode of On Brand, where the challenge centered around a brand she already had a personal connection to: Marshalls.The challenge was to create and execute a physical brand activation in New York City that would inspire consumers to capture photo or video content worthy of appearing on a Times Square billboard. Episode Timestamps0:00 Introduction: Lauren looks back at episode three of On Brand and her personal connection to Marshalls.1:15 The Marshalls Challenge: Breaking down the assignment to create a New York City brand activation designed to generate content for a Times Square billboard.2:40 Creating the Concept: How red carpet “Glam Bot” videos inspired Lauren's idea for an interactive, social-first Marshalls activation.4:15 From Idea to Team Leader: What changed when Lauren's concept was selected and she became responsible for leading the team through an overnight execution.5:50 Staying Calm Under Pressure: Why Lauren learned that a leader's energy can set the tone for everyone else on the team.7:20 Learning to Delegate: The challenge of letting go, trusting your team, and giving people enough direction and support to do their best work.8:50 Leading With Positivity: How optimism, excitement, and gratitude can shape team morale and ultimately influence the work.10:15 Why Physical Brand Activations Still Matter: What the Marshalls challenge reinforced about creating tangible consumer experiences in an increasingly digital marketing world.What happens when your creative idea gets chosen and suddenly you're responsible for leading the team that has to make it real? Press play for Lauren's behind-the-scenes look at the Marshalls challenge on On Brand and the leadership lessons she brought back to her work in marketing.Follow us on Instagram: https://www.instagram.com/radiantmarketing/ Follow us on TikTok: https://www.tiktok.com/@radiantmarketing Visit our website: https://radiantmarketingaz.com/Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube. Stay radiant!