Leading With Empathy: Authentic Leadership, Culture & Storytelling with Jennifer Frankito

What happens when empathy becomes part of your marketing strategy, your leadership style, and the culture you’re building?In this episode of Market Like a Mother, Karen sits down with Jennifer Frankito, Chief Marketing Officer of Team Select Home Care, to talk about authentic leadership, intentional culture, and the power of storytelling in healthcare marketing.Jennifer shares the career journey that took her from skincare marketing to healthcare operations and eventually into the CMO role, along with what she’s learned helping Team Select grow from 600 employees to more than 10,000 caregivers across 16 states. From scaling marketing without losing the human connection to balancing data with empathy, Jennifer shares how trust and storytelling can help organizations grow while staying connected to the people they serve.Episode Timestamps0:00 Meet Jennifer Frankito: Karen introduces Jennifer and her role as Chief Marketing Officer at Team Select Home Care.3:00 From Skincare to Healthcare: Jennifer shares how her career began in skincare marketing before the 2008 market crash led her toward healthcare operations.6:15 Growing With Team Select: How Jennifer’s role evolved after joining Team Select in 2015 and what she learned while helping the organization grow from 600 employees to a presence across 16 states.9:45 Building a Marketing Engine Around Trust: How Jennifer brought her operational experience into marketing and why empathy, trust, and authentic storytelling became central to Team Select’s strategy.13:15 Scaling Without Losing Compassion: How Team Select supports its local branches and gives teams autonomy while continuing to grow at a national level.17:00 Balancing Stories With Data: How qualitative feedback, CRM data, and real human experiences work together to inform marketing decisions while navigating the privacy and regulatory boundaries of healthcare.20:30 Creating an Intentional Culture: How everything from office design and music to employee events and local leadership can influence the way people experience a workplace.24:00 Leadership, Wellness & Disconnecting: Why Jennifer believes leaders need to model healthy boundaries, communicate expectations clearly, and give their teams permission to truly disconnect.27:30 Advice to Her Younger Self: Jennifer reflects on self-worth, letting go of the pressure to know everything, and recognizing that doing your best is enough.31:00 Finding Joy in the Journey: How motherhood has shaped Jennifer’s perspective on success and why she wants her son to pursue what brings him joy rather than feeling confined to one traditional path.What does it look like to scale a company without losing sight of the people behind the numbers?Press play for a conversation about leading with empathy, creating a culture people want to be part of, and using authentic storytelling to build trust with the people your organization serves.Follow us on Instagram: https://www.instagram.com/radiantmarketing/Follow us on TikTok: https://www.tiktok.com/@radiantmarketingVisit our website: https://radiantmarketingaz.com/Enjoyed the show? Subscribe on Apple Podcasts, Spotify, or watch the full video version on YouTube.Stay radiant!