Netflix isn’t the only platform YouTube needs to worry about. From Disney to Tubi, more players are encroaching on YouTube’s turf as it tries to become the new “TV.” Some of them, like Twitch and…
Monoculture isn’t dead. Neither is Hollywood. This week, Kaya and Jasmine explain why shared cultural moments like Taylor Swift and Travis Kelce’s wedding or the Knicks winning the NBA championship…
Back-to-school season has become a summer-long social media spectacle and brands are racing to keep up. This week on Scalable, Jasmine and Kaya unpack the rise of RushTok, $10,000 dorm makeovers and…
More than 60% of full-time creators in the US now have some kind of exit plan, and increasingly creators take on investment to expand their businesses, which helps set them up for an exit. Jasmine…
Will YouTube ever start funding creator content again? And is the YouTube-Peacock deal actually a response to Netflix going after YouTubers? Kaya Yurieff and Jasmine Enberg discuss the latest in the…
The youngest millennials are turning 30 this year. Kaya Yurieff and Jasmine Enberg break down the real differences (and surprising similarities) between millennial and Gen Z women across three big…
The Atlantic is one of the bright spots in legacy media. Founded in 1857, the magazine has gone from losing money to turning a profit in recent years, while expanding its newsroom and even adding back…
Spain may have won the 2026 World Cup, but plenty of athletes, brands and fans also emerged as winners on social media. The most boring part? Content from creators who actually attended matches. Kaya…
Are we at peak newsletter? Newsletters have quietly become one of the most reliable businesses in the creator economy, with top writers earning millions of dollars from their work. Meanwhile,…
Nearly every company on the planet now has an influencer marketing strategy, from pharmaceutical companies to toilet paper. In this episode, Kaya Yurieff and Jasmine Enberg break down the state of…
