How Creatives Survive Fashion’s Tech Disruption

FASHION DOESN’T SPEAK ENGINEERHow Creatives Survive Fashion’s Tech DisruptionFashion is becoming more technical but does that mean creatives need to become engineers to survive?In this episode of culturally/INCOMPETENT, Nicholas Lindsey sits down with fashion-tech strategist Jessica Couch to unpack the growing collision between creativity and technology. As AI, data, algorithms, automation, and engineering reshape the fashion industry, designers and other creatives are being asked to navigate systems they were never trained to understand.So, how much technology does a creative actually need to know?Nicholas and Jessica explore what technical literacy looks like without learning to code, how creatives can communicate and collaborate with engineers, how to recognize useful technology versus industry hype, and whether AI could actually give creatives more power—not less.They also flip the conversation: What do engineers need to learn from creatives? Can you engineer taste? And if everyone eventually has access to the same powerful technology, do creativity, cultural intelligence, judgment, and point of view become even more valuable?Fashion doesn't speak engineer. Maybe it doesn't have to. The future may belong to the people who can get both worlds talking.