Amanda and Megan pivot from the racetrack to tackle the single most important psychological question in motorsports marketing: "What's In It For Me?" (WIIFM). Between sharing some massive late-season…
Amanda and Megan sit down with a true titan of the off-road industry, Marty Fiolka. Marty is the author of 1,000 Miles to Glory, producer of the iconic documentary Dust to Glory, and the Promoter and…
"I think that there are a lot of things that racers believe strongly without necessarily having a basis for that truth."In this high-stakes episode, Amanda and Megan transition from celebrating a…
In this landmark 20th episode, Amanda and Megan welcome the man often called the "GOAT" of sponsorship, Alex Striler, author of "Motorsports Marketing and Sponsorships." Alex has been a pivotal mentor…
Amanda and Megan dive deep into a chaotic month of racing that spanned from Wheatland to Antigo. From chasing mysterious mechanical gremlins across three states to "mad scientist" oil testing on a…
"Networking is not always about just like buying something from somebody... oftentimes it's about connecting with them as a human."In this episode, Amanda and Megan catch up after a whirlwind month of…
In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of NGK Spark Plugs). With years of experience…
"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background." In this episode, we recorded live from Lucas Oil Speedway at the Champ Off-Road Race…
How do you move from being a "sticker on a car" to a true sales asset for a global brand? In this episode, Amanda and Megan sit down with Theresa Kapper, Director of Marketing for Nexen Tire America.…
Are you tired of posting into a void and feeling invisible to the sponsors you want to attract? In this episode, Amanda and Megan pull back the curtain on why most racers are failing on social media…
