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Podcast Episode

Ep. 50 | Entrepreneurship After 40: Purpose, Possibility & Building a Business with Yaritza Báez

Tutum Talk with Cara Nance··21 September 2026·54 min

About this episode

What if starting something new after 40 isn't starting over, but starting from experience?In Episode 50 of Tutum Talk, I’m joined by Yaritza Báez, MBA, Business Growth Strategist, for a conversation about entrepreneurship, reinvention, and the possibilities that can emerge when women trust what they already know and begin building something that fits the life they want to live.Yaritza helps women over 40 build meaningful and profitable coaching and service-based businesses through practical strategy, accountability, and consistent action. In this conversation, we explore why midlife can be such a powerful time to pursue entrepreneurship, especially for women who are ready for something different after years in traditional careers.We talk about the importance of getting clear on your purpose and the problem you want to solve, building a strong foundation without trying to do everything at once, and surrounding yourself with people who can provide support and accountability. We also explore the value of setting realistic goals, taking consistent action, and staying grounded and adaptable when the entrepreneurial journey doesn't go exactly as planned.But beneath all of the strategy is something even more important: permission to believe that what's next is possible.Whether you're dreaming about starting a business, growing an existing coaching or service-based business, navigating a career transition, or simply wondering what this next chapter could look like, this conversation offers encouragement and practical wisdom for taking the next step.In this episode, we explore: Why entrepreneurship can be a powerful path for women over 40 Turning your life experience, passions, and purpose into a business Finding clarity around the problem you want to solve Building a strong business foundation without becoming overwhelmed The importance of accountability, mentorship, and community Setting realistic goals and taking consistent action Staying grounded while remaining adaptable Avoiding the pressure to do everything at once Building a business that supports the life you actually want Trusting yourself and embracing possibility in your next chapterMeet Yaritza BáezYaritza Báez, MBA is a Business Growth Strategist who helps women over 40 build meaningful and profitable coaching and service-based businesses. Through practical strategy, accountability, and a focus on consistent action, she helps women create momentum and grow businesses that fit their lives.Yaritza also hosts My Entrepreneurial Journey with Yaritza Báez, where she shares honest insights and lessons from building a business in midlife.Learn more about Yaritza: https://www.yaritzabaez.com/Connect with Yaritza on LinkedIn: linkedin.com/in/yaritzabaez-business-growth-strategistFollow Yaritza on Instagram: @yaritzabcoachListen to My Entrepreneurial Journey with Yaritza Báez: buzzsprout.com/2423027Free training: Why You're Not Getting Clients Yet (and What to Fix First) Visit YaritzaBaez.com to access Yaritza’s free training.Connect with Cara Nance & Tutum Leadership CoachingCara Nance is a Gallup Certified CliftonStrengths Coach and founder of Tutum Leadership Coaching. Through strengths-based coaching, team development, workshops, and retreats, Cara helps leaders and teams move from chaos to clarity and connection.If you're ready to better understand your strengths, strengthen your leadership, and create a workplace where people can do their best work, 1:1 coaching may be your next step.💻 6 in 6 Experience: https://tutumleadershipcoaching.com/mastermind-registration🌐 Website: https://www.tutumleadershipcoaching.com💼 LinkedIn: https://www.linkedin.com/in/caranance📸 Instagram: https://www.instagram.com/tutumleadershipcoaching📅 Schedule a conversation: https://calendly.com/tutumleadershipcoaching/let-s-connect🎙️ Subscribe to Tutum Talk with Cara Nance wherever you listen to podcasts. If you enjoyed this episode, please follow the show, leave a rating and review, and share it with someone who believes leadership begins with people.Together, we can create workplaces, schools, and communities where people feel seen, valued, and empowered to thrive.About Tutum Talk:Tutum Talk with Cara Nance is a podcast for leaders who lead with heart - even when they doubt themselves. Through honest conversations about presence, intuition, courage, and connection, Cara helps listeners build leadership rooted in humanity, not perfection. Music provided by Music_Unlimited