Zero Bullsh*t Marketing | Adriana Tica

In this conversation, Adriana Tica, marketing strategist, trend analyst, and creator of the Strategic AF newsletter, shares her journey from formally training as a master manipulator in PR and communications to spending 18+ years teaching founders and business leaders how to make real money through strategy — not shady tactics, bro marketing, or hacks. Takeaways - Why your copy is the ultimate MVP - and how to test messaging before you build anything - How to match your messaging to your audience's maturity stage (and why using mainstream language too early kills early adopter trust) - The internal alignment problem nobody talks about: if your team's story is fuzzy, your strategy is chaos dressed as hustle - How to tell the same core story in different dialects - for your CFO, CEO, your sales team, and your users - Why the best customer research starts with one question: what's hurting? If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Follow Adriana Tica: Newsletter: https://adrianatica.com/ LinkedIn: https://www.linkedin.com/in/adrianatica/ YouTube: https://www.youtube.com/@adriana_tica Follow Vaughan: LinkedIn: https://www.linkedin.com/in/vaughanbroderick/ X: https://x.com/theVBroderick Website: https://vaughanbroderick.com Get Innovation in Action Book: https://innovationinactionbook.com/#marketingstrategy #startupmarketing #positioning #humancentredmarketing #founder #copywriting #innovation #strategicaf #customerresearch #businessgrowth #nobsmarketing #entrepreneurship