Artist or CEO? Why Building a Brand Requires Both ft. Silvina Petrate

Silvina Petrate didn't set out to build a luxury empire. She started with a passion for handcrafted furniture and spent two decades quietly turning it into Nativa Interiors — a vertically integrated design company spanning custom manufacturing, interior design, and retail showrooms that redefine what a furniture brand can be. This conversation goes way beyond beautiful spaces. We got into what luxury customers are actually paying for, why physical retail still wins when it's done right, and what it really takes to balance the soul of an artist with the mind of a CEO. One thing Silvina said that we haven't stopped thinking about: your space tells a story about who you are. If you're building a brand, obsessed with design, or just fascinated by what it takes to build something that lasts — this one is for you. Nativa Interiors