Ulrich Hansen, APX10

In this episode of The Meter, host Andrew Dugan sits down with Ulrich Hansen, a commercial leader at APX10, to discuss the digital transformation of the global water and utility sector. They explore how the company evolved from a "skunkworks" project within a Nordic engineering firm into a standalone SaaS platform that helps utilities move from simply collecting data to making actionable decisions. Key Discussion Points- The Data Onslaught: Why utilities around the world are drowning in data but struggling to use it for operational insights and strategic planning.- The Nordic Advantage: How heavy regulation in Denmark and neighboring countries forced early innovation, allowing Apex 10 to "leapfrog" utilities in other regions into modern digital practices.- Scaling Globally: The strategic choice to target the U.S. and German markets, including the decision to set up shop in the water industry hub of Milwaukee.- Building Community: The importance of user conferences and peer networking in driving software adoption and product development.- The Future of Utilities: How digitization is helping solve the "talent cliff" by attracting a younger, tech-savvy workforce to the utility sector.Connect With Us Website: waterwrites.coLinkedIn: https://www.linkedin.com/company/the-meter-podcast/Don't forget to subscribe on Apple Podcasts, Spotify