Part 2 — Marketing & Admissions mini-series ft Stickman Marketing

If your school’s marketing sounds like every other school, you’re making it hard for families to choose you. In part two of our marketing and admissions mini-series, Emily from Stickman explains how schools can create and maintain distinctive, consistent messaging that cuts through a crowded market — and stays coherent across every touchpoint, from your website and admissions journey to social media and staff conversations. What we coverWhy generic messaging blends into the background (and how to avoid it)How to define a distinctive message you can repeat with confidenceThe “sweet spot” exercise to pinpoint your core messagesThe “branding bloom” approach: keeping communications coherent across the whole schoolSocial media: how to use it effectively without making it “the strategy”Getting staff aligned so the lived experience matches the messageBalancing content: educational vs entertaining without losing trustMeasuring and reporting the key marketing metrics that matter Practical takeawaysChoose a small set of core messages and repeat them consistently across channels.Make sure every staff member can explain the school’s “why us?” in plain English.Treat social media as a distribution tool — and measure what it drives, not just what it gets. LinksMore from Stickman: https://thestickmanconsultancy.co.uk/Free recruitment healthcheck: https://thestickmanconsultancy.co.uk/free-health-check/ DownloadsDownload the one-page messaging action plan on the website: https://theeducationperiscope.com/ More supportIf you want focused consulting and support, John and Elise offer a range of services for the Independent Education Sector. Contact them via:John: john@johnsshed.co.ukElise: elise@lumineer.ukPodcast: ahoy@theeducationperiscope.comWebsite: https://theeducationperiscope.com/ Hosted on Acast. See acast.com/privacy for more information.