Luxury is changing - from what consumers value to where growth is coming from, who gets to define luxury and how AI is reshaping discovery. So what should luxury professionals actually be paying…
Studying luxury is one thing. Building a career in it is another.For international graduates in particular, the path into the industry can feel surprisingly opaque. What do luxury maisons actually…
Luxury isn’t in a simple downturn. It’s moving into a new era, and the old growth model is starting to work against the very things luxury is meant to protect: craft, trust, exclusivity, and…
High-net-worth consumers are as diverse in what they value, desire and expect from luxury as any other audience. Understanding those differences is where smarter luxury strategy begins.In this episode…
You can be brilliant in luxury business and still be invisible. Not because your work isn’t excellent, but because competence alone doesn’t build trust or accelerate your career.In this episode of the…
Luxury pricing isn’t simply about increasing margins. It’s about protecting the desirability that gives brands pricing power in the first place. So why do some luxury brands strengthen demand through…
Most luxury professionals think they need more research. In reality, they often need to make better use of the intelligence that already exists.In this solo episode of Luxe Consumer IQ, I break down…
Africa may be luxury’s biggest long-term growth opportunity. So why do so many global brands still approach it as a single market?In this episode, Aimee Kellen, Regional Marketing Director at Moët…
Most marketers are asking the wrong question about AI. You can invest in the most sophisticated systems — and still deliver a customer experience that fails completely.In this episode, we break down…
Most prestige skincare brands are trying to win the category the same way everyone else is: louder launches, faster trends, more content, more claims.And yet the brands that endure often do the…
