WHY YOUR MARKETING ISN’T WORKING: Money, Messaging & Self-Trust with Crystal Oakes

In this powerfully strategic episode of Too Big To Fit, I’m joined by Crystal Oakes, founder of Oakes Creative House, to break down the real reason most businesses think “marketing doesn’t work.” It’s not the ads. It’s not the algorithm. And it’s definitely not that “people just don’t like you.” We dive into: Why marketing failures are feedback, not personal failures The 5–15% revenue rule for marketing budgets Why a website is NOT optional (and where that myth came from) Scarcity mindset vs. strategic positioning How self-trust impacts business growth The opportunity cost of doing everything yourself When to invest in marketing and thinking long-term ROI We also talk about money psychology, entrepreneurial resilience, and why you cannot attach your identity to every business outcome. If you’ve ever felt like you’re “bad at marketing,” scared to invest, or unsure what your next move should be, this episode will shift how you think about growth. This is business strategy, confidence, and honest founder-to-founder conversation. Follow Crystal at @oakescreativehouse on all platforms Join her FREE marketing masterclass: ttp://oakescreativehouse.com/marketing-framework/