How do you get people to genuinely care about your brand when the algorithms seem to be working against you? It's a question I was asked recently, and the answer isn't necessarily more advertising,…
Every time you promote something in your business, you learn something. The trouble is, most of us are already onto the next thing before we stop long enough to work out what those lessons actually…
There can be this strange pressure in business that staying visible means always being available. Always replying, always posting, always saying yes to the coffee meeting, message, collaboration or…
Have you ever published something, looked at the engagement and thought, "Well, clearly nobody cared about that"? There are hardly any comments, not many likes and maybe one share from your business…
Ideas are definitely my superpower, which means when I start creating one piece of content, I very rarely have just one idea. One idea leads to another. Then I remember a story, which sparks a podcast…
When was the last time you genuinely had fun with your marketing? Not when you finished the to-do list, scheduled the posts or finally sent the email that had been sitting in drafts. I mean the kind…
As business owners, we hear a lot about the importance of creating a marketing routine. Make time for your marketing, plan the content, send the email, share the posts and keep showing up. Consistency…
Thought leadership isn't reserved for keynote speakers, published authors, or people with a large number of social media followers; in reality, it is much simpler than that. Thought leadership is what…
Metrics are a topic that business owners often either completely avoid or become totally obsessed with… We often talk about the pressure of analytics, and I know how overwhelming it can feel to stare…
There is a particular kind of optimism that comes with signing up for a new business tool. You watch the demonstration, look at the list of features, and think, "This is it! This tool is finally going…
