Most vendors pitching Leadways imagine they're pitching a district. They're not. Joseph Dalton-Stark is the founding principal of a microschool in Cupertino, CA, with roughly thirty students and…
Most vendors approach Compton Unified assuming three things: that the money is there, that David Platt controls it, and that he's already interested. Usually none of the three is true. As EdTech…
Chris Bell runs technology for Huntington Beach City School District, a K-8 public district with about 4,700 students. John runs tech at a K-8 private school in DC. Same grade levels, completely…
Our first guest episode. Ryan Patenaude co-founded FEV Tutor, built it from zero to $50 million in revenue with no outside funding, and scaled to 5,000 employees before the company was acquired in…
You had a great demo. They said they'd follow up. Then... nothing. We open with two ghost stories. John's: a CEO who demoed three times over 18 months and never sent a quote. Peter's: an executive who…
Most EdTech vendors either blast the same generic message to everyone, talk to only one person, or try to leapfrog the tech director straight to the superintendent. All three approaches fail. K-12…
Episode 3, Part 2: Make Your Website an Inbound Lead Generation Machine Traditional SEO still matters, but it's declining. In 2026, your content needs to answer questions, not just rank for keywords.…
Episode 3, Part 1: Make Your Website an Inbound Lead Generation Machine Most EdTech websites are expensive digital brochures. They look great, list features, and generate zero qualified leads. In Part…
It’s a new year—and for K–12 EdTech teams, 2026 is not the year to “do more.” It’s the year to get sharper. In this episode of K–12 EdTech Connection, Peter Polygalov (EdWave Marketing) and John Faig…
Are K–12 EdTech conferences actually worth it for vendors—or just an expensive field trip? In this episode, we break down how to show up at conferences so buyers actually want to talk to you. EdTech…
