A Soapbox Worth Standing On with Les Szabo from Dr. Bronner's

In this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades.Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, their conversation demonstrates that consistent commercial growth and systemic integrity can work in tandem without sacrificing one for the other.Links & Resources:Follow Les and Dr. Bronner'sDr. Bronner's: https://www.drbronner.com The Purpose Pledge: https://www.purposepledge.org Follow Les on LinkedIn: https://www.linkedin.com/in/les-szabo-5a214314/ Les's recsGallant: https://www.gallantintl.com Living Harvest: https://www.livingharvest.com Incorruptible by Eric Ries: https://www.incorruptible.co/ Get your sandwich coffeeCoffee Time: https://www.coffeetimepdx.com