Green-Fueled & Gluten-Free with Adam Hiner from Pacha

We’re diving into season 2 with guest Adam Hiner, CEO and co-founder of Pacha, an organic, gluten-free bakery making bread and tortillas from just two simple ingredients: sprouted buckwheat and sea salt. Adam takes us through his unique serial entrepreneurship journey across San Diego's food scene—from pioneering organic catering and farm-to-table dining to founding Boochcraft, California’s first hard kombucha brand.Neil and Adam get into the realities of modern brand building, discussing how to balance various stakeholders without sacrificing mission or commercial growth. Adam also shares how Pacha utilizes the Purpose Pledge framework to operationalize company-wide strategy, and why purpose serves as the ultimate internal fire that sustains an entrepreneur through the darkest challenges of business. Links & Resources Follow Adam and PachaPacha Website: https://livepacha.comPacha Instagram: https://www.instagram.com/livepachaAdam Hiner LinkedIn: https://www.linkedin.com/in/adamhiner/ Adam's recs & mentionsBoochcraft: https://boochcraft.comTrilogy Sanctuary: https://www.trilogysanctuary.comOne Step Closer (OSC): https://osc2.orgThe Purpose Pledge: https://www.purposepledge.org Soil Carbon Initiative (SCI): https://www.soilcarboninitiative.orgThis Is Strategy by Seth Godin: https://sethgodin.comThe Future is Peace by Aziz Abu-Sarah and Maoz Inon: https://www.azizabusarah.comGOODONYA Cafe: 1051 S Coast Hwy 101, Encinitas, CA 92024